Your pipeline lives in three places. Your forecast lives in none.
Foundry CRM gives sales leads one deal record — from website form to signed proposal — and a number leadership can open without buying another seat for people who only need to look.
Take the journey guideBuilt by Quantum Foundry. Prefer to see it on your own deals first? Book a walkthrough with the team who built it.
Request a demoA pipeline nobody trusts is worse than no pipeline.
If this sounds familiar, you’re not alone:
- The forecast doesn’t match what’s in people’s heads — stages are vibes, not probabilities anyone agreed
- Leads die in shared inboxes — the form hits one person’s email and never becomes a deal
- Every proposal is a rebuilt PDF — no link to the opportunity, no open/signed trail
- Quiet deals go quiet — nothing flags risk until the quarter is already lost
- The CRM is an island — Slack, sheets, and “I’ll update it later” win
- One bad delete and it’s gone — no soft-delete, no audit, no way back
Foundry CRM replaces that scatter with one record your team actually works.
Configure once. Work the loop every day.
- CaptureWebsite forms and inbound land as companies, contacts, and opportunities — not orphan emails.
- SellWork the board by stage. Assign owners. Keep the deal record as the source of truth.
- SendBranded proposals and NDAs go out from the deal, get tracked, and file back when signed.
- MeasureStage probabilities roll into a weighted forecast leadership can open. Deals at risk surface before they’re folklore.
- Share without another seatFree secure weekly report links for finance, co-founders, and investors who only need to look.
- 1 Get startedWorkspace name, currency, pipeline template
- 2 Set up the workspaceTeam, brand, products, targets
A first-run wizard, then one afternoon of tidying. You will rarely open these screens again.
The dashboard, forecast and reports read the loop back to you without a single export.
One deal record. Six places the work happens.
Nothing useful lives only in someone’s inbox.
Capture
Forms and inbound that create real opportunities.
Sell
Pipeline board, stages, owners, and activity on the deal.
Send
Native proposals and NDAs — branded, tracked, signed, filed.
Measure
Dashboard, weighted forecast, targets, deals at risk.
Connect
Slack, webhooks, Zapier/Make, and a read API when you need them.
Workspace
Seats, pipelines, templates (B2B SaaS / Services / Agency), recycle bin, and audit.
Built for how small sales teams actually close.
One record from form to close
Capture → sell → send → measure without re-keying.
Proposals & NDAs on the deal
Not a separate doc stack you reconcile later.
Forecast you didn’t invent
Stage probabilities, not a spreadsheet hope number.
Lookers don’t need seats
Free read-only weekly report links for people who only need visibility.
UK data residency by default
UK-built and UK-hosted on every plan — not an enterprise upgrade.
Soft-delete + audit
Mistakes are recoverable; changes leave a trail.
Visible AI meter
AI deal analysis with clear usage — no surprise black box.
How a stranger becomes a deal you can work
How a board becomes a forecast
One pipeline. Four jobs.
Example walkthrough (illustrative organisation — not a customer case study).
Priya — Sales lead
Owns the board, stage definitions, and the forecast number she takes to the founder. Sees deals at risk before the week is gone.
Daniel — Account executive
Works his deals on the board, sends proposals and NDAs from the record, and keeps status honest without a second system.
Sofia — Marketing
Runs capture forms that create opportunities the sales team actually picks up — not a private inbox folder.
Marcus — Finance (no seat)
Opens the free weekly report link for pipeline and forecast — without consuming a paid seat.
Not another US enterprise CRM. Not another spreadsheet with a login.
Foundry CRM is for small UK B2B teams that have outgrown shared drives and “I’ll update the sheet” — and don’t need a six-month implementation to get a number they trust.
- Native documents on the deal, not bolted on later
- Weighted forecast from agreed stage probabilities
- Free visibility for lookers
- UK residency on every plan
Simple to start. Room to grow.
Foundry Starter
Annual billing. Everything a small team needs to capture, sell, send, and measure — including UK data residency.
Example: 5 seats ≈ £2,500 / year — often less than the fully loaded cost of another hire sitting in the CRM all day.
A £30,000 sales hire now costs about £36,000
Employer National Insurance rose to 15% in April 2025, and the threshold where you start paying it fell to £5,000. Headcount got more expensive. Pipeline capacity did not have to.
- Salary
- £30,000
- Employer NI, 15% above £5,000
- £3,750
- Auto-enrolment pension, 3%
- £900
- Equipment, insurance, admin
- £1,350
- Seats
- 5
- Starter, per seat per year
- £500
- Preferred contract
- Annual
- Employer NI due on it
- £0
Manage the pipeline of two people with the budget of one tool.
Request a demoEmployer NI is charged at 15% on earnings above the £5,000 secondary threshold from 6 April 2025. Foundry Starter is £500 per seat per year on the preferred annual contract.
Common questions
Who is Foundry CRM for?
Sales leads in small UK B2B teams — plus the AEs, marketers, and lookers (finance, founders, investors) who share the same pipeline story.
Do people who only view the pipeline need a seat?
No. Use free secure weekly report links for read-only visibility.
Are proposals and NDAs separate tools?
No. They send from the deal record, track opens/signatures, and file back on the opportunity.
How does the forecast work?
You set stage probabilities; the weighted forecast rolls up from live deals — not a number someone typed into a sheet.
Where is our data?
UK data residency on every plan. See Privacy and Terms on the Quantum Foundry site.
Is Northwind a customer?
No. Northwind-style walkthroughs are illustrative examples to show how the product fits together.
Can we try it without a demo?
Yes — Sign up for Starter. Prefer a walkthrough first? Request a demo.
Start with one pipeline and ten deals.
Give your sales lead a forecast they can defend — and give the rest of the company a record that doesn’t live in three inboxes.